WTX Technologies
Overview
Role
Senior Product Designer
Deliverables
Product Strategy
UX Research
High Fidelity Concepts
Prototyping
Design Handoff
Team
1 Product Designer
1 Product Manager
6 Software Engineers
Vehicle information edit - with automation content updates alerts waiting for approval
Explaining the Status Quo
As the vehicle sourcing was mainly automated, operations and business colleagues had to curate the pulled content. Both have their own task flows. The volume was achieving peaks of dozens of vehicles per day, and to keep track of the content curation or filtration of vehicles.
Dozens of vehicles were imported to the platform daily from different sources, which required manual workarounds and inefficient workflows to monitor the updates and content quality.
Vehicle inventory view, a status quo snapshot at the beginning of the project.
Vehicle inventory view, a status quo snapshot at the beginning of the project.
Problem Statement
WTX's operations team struggles to efficiently process high volumes of imported vehicles due to fragmented, manual workflows and inconsistent procedures, while dependencies create bottlenecks that slow down the go-to-market. All this complexity delayed vehicle listings, reduced sales opportunities, and inefficient use of operational resources.
How might we accelerate the vehicle-to-market process to improve both operational efficiency and sales team responsiveness.
Final design solution
The dashboard allows users to have an overview of the inventory size and sales performance
View the vehicle inventory for a more detailed overview of the inventory status.
Vehicle details view - details and attributes of a vehicle
Outcomes
Impact and Insights
We achieved significant operational improvements through continuous iteration and close collaboration with the Operations and Sales teams.
Reduced the average time-spent-task per vehicle publishing from 8 hours to 30 minutes improving the efficiency of recurring tasks by over 200%
Critically, operations gained independence from engineering for routine tasks and gained space to add value to the business.
Key learnings
The positive impact of this project emphasized the importance of active observation and continuous improvement. Understanding the context and mental models of the diverse people using our product allows us to be more efficient and objective; rather than creating separate processes for different user groups, we discover by mapping their routine tasks and struggles, that well-designed versatile workflows could effectively serve multiple contexts. This approach improved efficiency and enhanced cross-departmental collaboration and system scalability.
The project demonstrated that isolated operational improvements can cascade into broader business benefits when teams have the right tools and autonomy to perform their core functions.